Web Design

In ALL our estimates below we assume the following:

  • Estimates are based on our hourly rate of $60/hour

  • Estimates include planning, design, programming and launch.

  • All new websites will be mobile/tablet-responsive.

  • Clients will provide all text content (body copy, product/ team images).

 

In order to better help you figure out your options and potential costs, we need to identify who you are and what you need. 

  1. I just need a simple online portfolio (Realtor, model, artist,band, etc.)

  2. I need a new small business website to sell a few products or to promote my services. This is my first real website.

  3. I need to improve my existing small business website to be more effective.

  4. I work for a medium-sized business in marketing or online management and we are seeking a web agency to help enhance our existing website.

  5. I am the online manager of a large business and our internal team needs help improving our website and enhancing our brand.

  6. I want to know, what are some of the other associated costs for websites?

 

 

Costs for first-time websites:
 

If this is your first website you have the greatest potential to fail  – but don’t panic yet. Typically, a website budget is determined by the estimated number of hours required to design and build it. Website developers have different rates depending on their overhead. An offshore web company  may charge anywhere from $10 – $40/hr while an established US web agency may charge between $60 – $200/hr or more. You may find a solo web developer in the US charging between $25 – $100/hr.

When hiring a professional agency, you should write up a requirements document for all the candidate agencies to reference in their proposals, so you are comparing apples to apples. This document doesn’t have to be too complex (a page or so in length will do), but it should describe what kind of website you want, what types of pages you want (News, Contact, Services, etc.), desired functionality, and  your business goals for the website. It’s also helpful to provide examples of websites you like. Download our Client Questionnaire to begin formulating your Requirements document.

So how much will my website cost?  Here’s our breakdown for the website described above:

Website Breakdown:

Planning – $0 – $600
UX (sitemap, wireframes) – $0 – $1200
Visual Design – $1,200 – $2,400
Programming – $3,000 – $4,800
Content Support – $240 – $600
Client Training / Documentation – $240 – $600
Testing and Launch – $960 – $1200

Total Cost: $5,640 – $11,400  *and up, depending on Requirements

This also assumes a short, streamlined approval process without too many revisions or additional requests thrown in there. Programming for e-commerce or complex websites will be more time intensive and could increase costs substantially. Post-launch we definitely recommend a minimum of $500 per month for ongoing, proactive marketing efforts and SEO.

Online Portfolio (something simple)

Maybe you do not need a complex website but you want something simple to display your portfolio online & you are in a good position to improve your online presence with a simple design and the addition of functionality to keep you competitive. Since you already content and some knowledge of its effectiveness, we can leverage that experience and launch your new website. 

Our definition of “Simple Online Portfolio” is a website consisting of up to 5 main sections with the total pages not to exceed 10. For example, on the header tab, it would almost alwayscontain "home", "about", "contact" & "portfolio".  Client provides the written content and also the high resolution images (content).  There is no need for custom plug-ins or databases. For e-commerce websites, we would use PayPal or a hosted cart solution like Shopify, there are no 3rd-party integrations. If you need any of this explained, please contact us. This would be linked to your social media plugings if you have them. We can also create those for you and connect them to be user friendly also. 

Online portfolio standards change frequently and websites that are over two years old will likely need a newer framework that supports newer functionality and design specs, such as wider pages, mobile-responsive design (tablet & phone) and the latest plug-ins.  

So how much will my website cost?  Here’s our breakdown for a simple website redesign with no custom database or 3rd-party integrations:

Website Breakdown:

Planning – $60/Hr
Visual Design – $60/ Hr 
Content Support – $60/Hr
Client Training / Documentation – $60/Hr
Total Cost: $350-$700 and up, depending on Requirements

Post-launch we definitely recommend a minimum of $100 per month for ongoing, proactive marketing efforts.

Small business website redesigns

If you have an existing website, you are in a good position to improve your online presence with a redesign and the addition of functionality to keep you competitive. Since you already have a website and some knowledge of its effectiveness, we can leverage that experience and your new website will be much more effective at meeting your business goals.

Our definition of “small business website” is a website consisting of up to seven main sections with the total pages not to exceed 20. There is no need for custom plug-ins or databases. For e-commerce websites, we would use PayPal or a hosted cart solution like Shopify, there are no 3rd-party integrations. If you need any of this explained, please contact us.

90% of our redesign projects require a complete new programming effort. Web standards change frequently and websites that are over two years old will likely need a newer framework that supports newer functionality and design specs, such as wider pages, mobile-responsive design (tablet & phone) and the latest plug-ins. If we don’t need to rebuild your website then you can deduct about 50% from the estimates below. In order to get relevant estimates, you should prepare a Requirements document so that everyone is bidding on the same requirements. This document doesn’t have to be too complex but it should describe what enhancements you want and any new website content or business goals. Based on this document and your existing website, a web agency should be able to generate a reasonable estimate.

So how much will my website cost?  Here’s our breakdown for a simple website redesign with no custom database or 3rd-party integrations:

Website Breakdown:

Planning – $600 – $1200
UX (sitemap, wireframes) – $0 – $600
Visual Design – $960 – $2400
Programming – $3000- $7200
Content Support – $240 – $600
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $1200

Total Cost: $5,760 – $13,800  *and up, depending on Requirements

Post-launch we definitely recommend a minimum of $500 per month for ongoing, proactive marketing efforts.

Mid-size business website enhancements

For this article our definition of “mid-size business website” is a website consisting of up to seven main sections with the total pages not to exceed 30 (except in the case of e-commerce). There is no need for custom plug-ins or databases. 3rd-party integration is minimal. For e-commerce websites, we would use a hosted cart solution like Shopify or an e-commerce extension like WooCommerce. If you need any of this explained, please contact us.

If you are the marketing or website manager in your company and you have been tasked with upgrading your website then you know how important it is to have an online partner you can work with to achieve your business goals. We talk with many companies who lost their website support person and are searching for a reliable agency to enhance and maintain their online presence.   If you need enhancements to your current website we first have to see if your existing website framework can be modified to achieve your goals. These days, most business owners want their website to be mobile-responsive (tablet/phone) and unfortunately this can only be accomplished by rebuilding the whole website. In a perfect world, we can migrate the current database into a newer, responsive framework this will reduce the costs, especially if the website structure is relatively unchanged.

If the website is already mobile responsive or the current desktop version will suffice, then businesses are usually looking for ways to enhance their websites with a design/brand refresh, add new content and/or improve conversions. These efforts can often be successful if there is proper planning. If we don’t need to rebuild your website then you can deduct about 50% from the estimates below. Our process is very flexible and we are happy to work with our client’s preferred designer or marketing agency if desired. We also have monthly retainers that provide a discounted cost for a minimum number of hours each month.

Website Breakdown:

Conversion of a mid-size website to out-of-the-box, mobile-responsive website with no major additional enhancements:

Planning / UX (sitemap, wireframes) – $600 – $ 2400
Visual Design – $1200 – $2400 (some visual design elements will need to be modified due to mobile responsive specifications)
Programming – $3800 – $4800 (for smaller websites)
Programming – $4800 – $9600 (for larger websites)
Content Support/ Migration – $600 – $1200
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $2,400

Total Cost: $7,160 – $13,800 for smaller websites  *and up, depending on Requirements
Total Cost: $8,160 – $18,600 for larger websites  *and up, depending on Requirements

Large-size business website enhancements

For this article our definition of “large-size business website” is a website consisting of up to eight main sections with the total pages not to exceed 40 (except in the case of e-commerce). There is no need for custom plug-ins or databases. 3rd-party integrations are minimal. For e-commerce websites, we could use an e-commerce solution like Magento CE or WooCommerce, no ERP integrations. If you need any of this explained, please contact us.

If you are the marketing or website manager in a larger business and you have been tasked with upgrading or enhancing your website then you know how important it is to have a reliable, full-service, online partner. We talk with many companies who want to outsource their website design and maintenance tasks because their internal team is too busy or not up-to-date with contemporary web trends and standards.

Larger companies with multiple branches or divisions typically have more complex websites with multiple sections and sub-sections of content. This means that the database and page templates can require more effort to build. If you need website enhancements, we need to determine if your existing website framework can be modified to achieve your goals. These days, most business owners want their website to be mobile-responsive. In most cases, we can only implement this functionality by rebuilding the website using newer framework. In a perfect scenario, we would be able to migrate the current database into a newer, responsive framework. If that’s possible, it will help to reduce the costs, especially if we’re not radically modifying website structure in the new version.

If the website is already mobile responsive or the current desktop version will suffice, then businesses are usually looking for ways to enhance their websites with a design refresh, add new content and/or improve conversions. These efforts can be successful if there is proper planning and adherence to the company style guide and coding best-practices. If we don’t need to rebuild your website then you can deduct about 50% from the estimates below. Our process is also very flexible and we are happy to work with our client’s preferred designer, marketing agency and internal tech team, if desired.

Website Breakdown:

Large website conversions to an out-of-the-box, mobile-responsive website with no additional enhancements:

Planning / UX – $1,200 – $2,400 *and up
Visual Design – $2,400 – $3,600 (some visual design elements will need to be modified due to mobile responsive specifications)
Content Support/ Migration – $600 – $1800
Programming – $7,500 – $15,500
Client Training / Documentation – $600 – $1800
Testing and Launch – $2,400 – $4,800

Total Cost: $14,700 – $29,900  *and up, depending on Requirements

Other Website Components and Costs

 

besides the main cost of designing and building a website, there are other costs that can impact your budget during development and on an ongoing maintenance basis.

 

Following is a list of those associated costs.

 

Domain name – $25/year (or less)

 

Hosting – $75 to $100+ a year depending on traffic and hosting services. For example you may want to pay extra for regular website backups and extra security features.

 

License or cost of plugins: There are thousands of extensions, plugins, widgets, modules and applications that can add great features to your website at a low cost. In the old days we had to build these from scratch. Now it’s a matter of paying a small fee $0 – $300 or annual license $20 – $1,000+ and adding the feature to your website. Keep in mind that these plugins are mini-applications that have versions so at some point the version will “expire” and need to be updated. Updating an expired plugin can be simple as one-click or complex taking many hours of effort. Usually a professional developer will have to upgrade or update your expired plugin.

 

Continued website maintenance and upgrades: $1,000+ per year, depending on level of support and updates required.

Stock art: Royalty-free stock art photos and graphics can range from $15 – $100+ each depending on license fees and usage.

Marketing Your Website Online / SEO – $750 a month and up to proactively market your website.

 

If you’ve read this far, you must be serious about your web business. Take the next step by clicking the button below to fill out our short inquiry form. We will get back to you ASAP with a recommendation. No obligation – you can also call us at (317)- 379-7957 because we love to chat.

Click the link below to tell is specific details about your project. This is a great form to help us understand EXACTLY what your project goals are and how we can better help you. 

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JealousyJane Couture | Fashion Design & Photography & Make-up| Bloomington, Indiana | (317) 379-7957 |  info@jealousyjane.com

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